What hunting has taught me about marketing

I am a hunter. I hunt white-tailed deer each fall and winter during both archery and gun season. All this time out in the woods has made me realize that hunting shares some common elements with marketing. Some of these similarities include: Continue reading


Thank you for reading this blog

My mother is the queen of the thank you note.

Growing up in our house, it was a requirement to send thank you notes to anyone who did something nice for us. Birthdays. Christmas. You name it. We kept Hallmark and the U.S. Postal Service in business because of our undying gratitude toward others. Continue reading


Everyone needs to eat

One of the biggest challenges to any company can be getting facetime with your key clients – especially if there isn’t a pressing issue to address. But regular facetime with key decision makers is important in fostering a strong, healthy relationship. So what do you do? One easy answer – buy them lunch! Continue reading


TRG’s Jacob Werre shares dance moves and social media tips in BizTimes

Jacob Werre was featured in the “Social Media Strategies” section of BizTimes Milwaukee in early April. He talks about how nostalgia can be a powerful and effective tool in social media marketing. This fun article answers why nostalgia works, gives some tips and reveals a fun fact about Jacob.

You don’t have to say bye, bye, bye to the past

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Chad Ritterbusch featured in the Waukesha Freeman

Chad Ritterbusch was featured in the March 18th edition of the Waukesha Freeman. The article focused on time off and how it is important for both employees and employers to take advantage of it. The first part of the article is below or you can find the full article here.

The importance of time off for workers — and employers

A break from the job is mutually beneficial

For years we’ve been informed that Americans are some of the hardest workers in the world and tend to not use all of their paid time off each year, leading to burnout and stress. But what are the effects on their employers? Continue reading


For 2017, consider partnering with a marketing firm: Part 2

In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.

Reduce costs

Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading


For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading


Another story about millennials – but this one looks at their upside

So much space in the blogosphere has been devoted to millennials, and much of it expresses older generations’ frustration with – or at least confusion with – this growing portion of today’s workforce. The phenomenon of the older generation not meshing with those coming up behind them is nothing new, but the focus on millennials seems more pointed because of social media’s obsession with the topic. Continue reading


Operation Christmas

While all of southeast Wisconsin was wrapped up in the first major snowstorm of the season, more than 350 military families – undeterred by the wintry weather – gathered at the War Memorial in downtown Milwaukee on Saturday, December 10th for USO Wisconsin’s Annual “Operation Christmas” celebration. Continue reading


Channeling Steven Spielberg: Mike Shefky writes article for Vantage Point

Adding video to your website is easier and cheaper than you think.

Have you ever thought about adding video to your organization’s website? Seemingly every site you visit these days is using video for standard online content. It’s quickly becoming the new normal. Continue reading