Contributor Archives: Jacob Werre

What hunting has taught me about marketing

I am a hunter. I hunt white-tailed deer each fall and winter during both archery and gun season. All this time out in the woods has made me realize that hunting shares some common elements with marketing. Some of these similarities include: Continue reading

Channeling Steven Spielberg: Mike Shefky writes article for Vantage Point

Adding video to your website is easier and cheaper than you think.

Have you ever thought about adding video to your organization’s website? Seemingly every site you visit these days is using video for standard online content. It’s quickly becoming the new normal. Continue reading

May the 4th Be With You!

Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.

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Are your emails rude?

How many emails do you send in a day?

Probably dozens and maybe even hundreds, right? Email is no longer limited to your computer at work. Today many of these emails come from people on the move using their mobile devices. I know that the first thing I did this morning, before I even got out of bed, was to check email on my phone.

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Digital Marketing Advice: Why? Why? Why?

My mother runs a daycare out of her home, and so growing up I was constantly surrounded by other children ranging from a few months old to five years old. A common occurrence, especially when the kids were around 3 years old, was that they started asking, “Why?”.

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Pop-Up Ads: Denied!

Have you ever been annoyed by an advertisement on the computer? I know that I have. And that is why, over the past few years, ad blockers have become more and more common. For example, I use Google Chrome as my browser of choice and on my personal computer I have a Google’s AdBlock extension activated to help prevent some of these annoying ads. Continue reading

Windows 10 has arrived #UpgradeYourWorld

Windows 10 became available about a week ago and it looks to be a massive improvement from Windows 8 and 8.1. Having just downloaded it (I always wait about a week to see if there are any major bugs), I have yet to truly experience it. However, there are a few significant features that will impact us all, especially those involved in web design. Continue reading