Contributor Archives: Mike Shefky

Everybody wins with strategic creativity


The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading

Law banning after-hours work email? Say it ain’t so!

I recently stumbled across an article on Ragan addressing a proposed French amendment that would “ban” work email after hours.  It’s an interesting concept, but is it practical?

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5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading

Oh Direct Mail, Don’t Ever Leave Us!


So often in this digital age, the quick and easy answer is to go electronic with your marketing – it’s an ideal and cost-effective way to communicate, especially with your existing customers. But sometimes when you are looking to build and strengthen a customer base, a strategic direct mail campaign is still a prudent use of your marketing dollars.
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Beware Mobilegeddon (kind of)

Mobilegeddon is here! When Google announced they were making a large change to their algorithms that would make mobile-friendly websites perform better on search results, for some, it seemed as if the world had ended. Continue reading

A tale of empty chili bowls and missed opportunities


Recently, I had the privilege of attending the 9th Annual MKE Chili Bowl. And even there, amidst a bevy of wonderful tastes, unique ingredients and mouth numbing spices, I still couldn’t leave my “marketing hat” at home. Continue reading

Mobile stats to fry your brain


A few short weeks ago, TRG held a Food with Friends event addressing the current state of Email Marketing. I was happy to not only sit in on that conversation, but also talk specifically about building email campaigns with the mobile audience in mind. These mobile-optimized messages can dramatically impact both the open rate of emails and the level of engagement folks have with those communications. Continue reading

Will actively using social media drive your company’s SEO?


The short answer is “yes … but.” I know – there’s always a “but”.

Using social media as a means to drive your website’s search results through Google, Yahoo and other common search engines is still in its relative infancy. And by that, I mean that it’s not yet one of the core ranking factors – like say writing great content or link-building with credible sources. However, this could be changing. Continue reading

Ice buckets, viral videos and making an impact

By now either you or someone you know has completed the “ALS Ice Bucket Challenge” – a charity video phenomenon sweeping the nation raising awareness (and millions of dollars) for research in the fight against amyotrophic lateral sclerosis – better known as ALS or Lou Gehrig’s Disease. The Ice Bucket Challenge is just the latest example of something capturing the attention of the public and going viral.

So how does this relate to marketing? Continue reading

The value of awards programs & winning isn’t everything

I recently attended the 2014 edition of the Milwaukee Business Journal’s Eureka Awards luncheon held at the Pfister hotel. The event celebrated the ingenuity of local companies – including one of our beloved clients, OS inc. The stories were compelling, the awards looked beautiful and the food was fantastic.

This event got me thinking about the value of awards programs to an awareness campaign. There are many benefits to winning these types of business achievement awards: Continue reading