Category Archives: Business Growth

Everyone needs to eat

Sauces_iStock_649219108

One of the biggest challenges to any company can be getting facetime with your key clients – especially if there isn’t a pressing issue to address. But regular facetime with key decision makers is important in fostering a strong, healthy relationship. So what do you do? One easy answer – buy them lunch! Continue reading


For 2017, consider partnering with a marketing firm: Part 2

In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.

Reduce costs

Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading


For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading


Another story about millennials – but this one looks at their upside

So much space in the blogosphere has been devoted to millennials, and much of it expresses older generations’ frustration with – or at least confusion with – this growing portion of today’s workforce. The phenomenon of the older generation not meshing with those coming up behind them is nothing new, but the focus on millennials seems more pointed because of social media’s obsession with the topic. Continue reading


Everybody wins with strategic creativity

ate_postcard6_eab_front

The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading


It’s gotta be the shoes

Aileen shoes

I snapped the photo above at a gas station near the Wisconsin Dells a couple of days ago. The Dells are on the way to Minneapolis from Milwaukee, about two hours into that five-hour car ride. It was when I noticed I had put on two different shoes…which I was about to wear to a new business pitch with two colleagues. Continue reading


May the 4th Be With You!

starwars

Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.

Continue reading


5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


USO Wisconsin and The Ritterbusch Group

usowisconsin

USO Wisconsin, Inc. is dedicated to enhancing the quality of life of US Armed Forces personnel and their families who reside or pass through Wisconsin. By expanding their programs and building new centers, USO Wisconsin had more than 56,000 program participants in 2015 through programs at Christmas, deployments and unit events. Continue reading


The Benefits of Broccoli

broccoli

“Life’s Short: Eat Dessert First” is one of those chestnuts of pop philosophy that recognizes we all like to get to the good stuff first. But we also know a diet of cake and ice cream isn’t healthy or sustainable. These truisms apply to marketing as well. While it’s more fun to come up with tactics like jingles and logo colors, the more important work—the work that gives tactics heft—is in the planning.

Continue reading