One of the biggest challenges to any company can be getting facetime with your key clients – especially if there isn’t a pressing issue to address. But regular facetime with key decision makers is important in fostering a strong, healthy relationship. So what do you do? One easy answer – buy them lunch! Continue reading
In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.
Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading
Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.
Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading
So much space in the blogosphere has been devoted to millennials, and much of it expresses older generations’ frustration with – or at least confusion with – this growing portion of today’s workforce. The phenomenon of the older generation not meshing with those coming up behind them is nothing new, but the focus on millennials seems more pointed because of social media’s obsession with the topic. Continue reading
The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading
I snapped the photo above at a gas station near the Wisconsin Dells a couple of days ago. The Dells are on the way to Minneapolis from Milwaukee, about two hours into that five-hour car ride. It was when I noticed I had put on two different shoes…which I was about to wear to a new business pitch with two colleagues. Continue reading
Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.
Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading
USO Wisconsin, Inc. is dedicated to enhancing the quality of life of US Armed Forces personnel and their families who reside or pass through Wisconsin. By expanding their programs and building new centers, USO Wisconsin had more than 56,000 program participants in 2015 through programs at Christmas, deployments and unit events. Continue reading
“Life’s Short: Eat Dessert First” is one of those chestnuts of pop philosophy that recognizes we all like to get to the good stuff first. But we also know a diet of cake and ice cream isn’t healthy or sustainable. These truisms apply to marketing as well. While it’s more fun to come up with tactics like jingles and logo colors, the more important work—the work that gives tactics heft—is in the planning.