Category Archives: Internet Communication

For 2017, consider partnering with a marketing firm: Part 2

In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.

Reduce costs

Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading


For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading


Channeling Steven Spielberg: Mike Shefky writes article for Vantage Point

Adding video to your website is easier and cheaper than you think.

Have you ever thought about adding video to your organization’s website? Seemingly every site you visit these days is using video for standard online content. It’s quickly becoming the new normal. Continue reading


Law banning after-hours work email? Say it ain’t so!

I recently stumbled across an article on Ragan addressing a proposed French amendment that would “ban” work email after hours.  It’s an interesting concept, but is it practical?

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Are your emails rude?

email-rude

How many emails do you send in a day?

Probably dozens and maybe even hundreds, right? Email is no longer limited to your computer at work. Today many of these emails come from people on the move using their mobile devices. I know that the first thing I did this morning, before I even got out of bed, was to check email on my phone.

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5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


If you hate blogging, read this post

Jump on the “Bloggity-Blog Bandwagon” and enjoy the ride

In late January, The Ritterbusch Group hosted a wonderful group of professionals in our office for lunch and conversation in the latest installment of Food with Friends, “Seven Ways to Jump Start PR and Marketing in the New Year.”

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An Image is Worth a Thousand Impressions

OK, that headline may not have the poetic ring of “A picture is worth a thousand words,” but maybe it’s time to update for the 21st century.

Anecdotally, think about how you interact on social media. Are you more likely to click on a post that includes a photo, graphic or other image? When you are on LinkedIn, Facebook, Twitter or any other media platform, do you immediately become more engaged when there is – literally – more to see?

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Digital Marketing Advice: Why? Why? Why?

daycare

My mother runs a daycare out of her home, and so growing up I was constantly surrounded by other children ranging from a few months old to five years old. A common occurrence, especially when the kids were around 3 years old, was that they started asking, “Why?”.

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Pop-Up Ads: Denied!

Have you ever been annoyed by an advertisement on the computer? I know that I have. And that is why, over the past few years, ad blockers have become more and more common. For example, I use Google Chrome as my browser of choice and on my personal computer I have a Google’s AdBlock extension activated to help prevent some of these annoying ads. Continue reading