In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.
Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading
Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.
Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading
The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading
A favorite regular feature on The Tonight Show with Jay Leno back in the early 1990s was the funny headlines that people would send in from newspapers across the country.
Here are a few of the memorable ones:
“Most doctors agree that breathing regularly is good for you”
“Senior luncheon will no longer include lunch”
“MSI owner denies lying, admits not telling the truth”
“Turkey, manure pass through Senate” Continue reading
Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.
Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading
Jump on the “Bloggity-Blog Bandwagon” and enjoy the ride
In late January, The Ritterbusch Group hosted a wonderful group of professionals in our office for lunch and conversation in the latest installment of Food with Friends, “Seven Ways to Jump Start PR and Marketing in the New Year.”
My mother runs a daycare out of her home, and so growing up I was constantly surrounded by other children ranging from a few months old to five years old. A common occurrence, especially when the kids were around 3 years old, was that they started asking, “Why?”.
Have you ever been annoyed by an advertisement on the computer? I know that I have. And that is why, over the past few years, ad blockers have become more and more common. For example, I use Google Chrome as my browser of choice and on my personal computer I have a Google’s AdBlock extension activated to help prevent some of these annoying ads. Continue reading