Category Archives: Awareness Building

TRG’s Jacob Werre shares dance moves and social media tips in BizTimes

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Jacob Werre was featured in the “Social Media Strategies” section of BizTimes Milwaukee in early April. He talks about how nostalgia can be a powerful and effective tool in social media marketing. This fun article answers why nostalgia works, gives some tips and reveals a fun fact about Jacob.

You don’t have to say bye, bye, bye to the past

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For 2017, consider partnering with a marketing firm: Part 2

In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.

Reduce costs

Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading


For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading


Everybody wins with strategic creativity

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The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading


Headlines that make you go…Hmmm

A favorite regular feature on The Tonight Show with Jay Leno back in the early 1990s was the funny headlines that people would send in from newspapers across the country.

Here are a few of the memorable ones:

Most doctors agree that breathing regularly is good for you”

“Senior luncheon will no longer include lunch”

“MSI owner denies lying, admits not telling the truth”

“Turkey, manure pass through Senate” Continue reading


May the 4th Be With You!

starwars

Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.

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5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


If you hate blogging, read this post

Jump on the “Bloggity-Blog Bandwagon” and enjoy the ride

In late January, The Ritterbusch Group hosted a wonderful group of professionals in our office for lunch and conversation in the latest installment of Food with Friends, “Seven Ways to Jump Start PR and Marketing in the New Year.”

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An Image is Worth a Thousand Impressions

OK, that headline may not have the poetic ring of “A picture is worth a thousand words,” but maybe it’s time to update for the 21st century.

Anecdotally, think about how you interact on social media. Are you more likely to click on a post that includes a photo, graphic or other image? When you are on LinkedIn, Facebook, Twitter or any other media platform, do you immediately become more engaged when there is – literally – more to see?

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Digital Marketing Advice: Why? Why? Why?

daycare

My mother runs a daycare out of her home, and so growing up I was constantly surrounded by other children ranging from a few months old to five years old. A common occurrence, especially when the kids were around 3 years old, was that they started asking, “Why?”.

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