In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.
Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading
Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.
Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading
Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading
It would be difficult to make a peanut butter and jelly sandwich without following the proper steps. Just ask my kindergartner. Likewise, developing a design project from start to finish goes much more smoothly when a series of methodical steps are followed. Veering from this proven process can make for a sticky situation – and potentially leave you with a funny taste in your mouth. Continue reading