Category Archives: Brand Development

For 2017, consider partnering with a marketing firm: Part 2

In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner.

Reduce costs

Managing marketing efforts in-house can distract from your client services and can cost you billable hours. At less than the cost of a full-time marketing executive, you can get an entire team of experts. Continue reading


For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results. Continue reading


5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


Nine steps for creating good design

TRG Design Process

It would be difficult to make a peanut butter and jelly sandwich without following the proper steps. Just ask my kindergartner. Likewise, developing a design project from start to finish goes much more smoothly when a series of methodical steps are followed. Veering from this proven process can make for a sticky situation – and potentially leave you with a funny taste in your mouth. Continue reading