Monthly Archives: April 2014

Why Research?

If you watch “Mad Men,” you’ve seen the show’s lead, Don Draper, make eloquent speeches about how creativity trumps sterile facts when it comes to pitching a product or concocting a message. It’s something you sense in your gut; you know when you’ve hit the right note because it just feels right.

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Sales and Marketing Alignment – An often overlooked activity

Because sales and marketing are, or should be, inextricably linked, the key to ensuring proper alignment of the process is to understand the roles these two different, but equally important entities play.

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