Monthly Archives: August 2014

Ice buckets, viral videos and making an impact

By now either you or someone you know has completed the “ALS Ice Bucket Challenge” – a charity video phenomenon sweeping the nation raising awareness (and millions of dollars) for research in the fight against amyotrophic lateral sclerosis – better known as ALS or Lou Gehrig’s Disease. The Ice Bucket Challenge is just the latest example of something capturing the attention of the public and going viral.

So how does this relate to marketing? Continue reading