Monthly Archives: February 2015

A tale of empty chili bowls and missed opportunities

Recently, I had the privilege of attending the 9th Annual MKE Chili Bowl. And even there, amidst a bevy of wonderful tastes, unique ingredients and mouth numbing spices, I still couldn’t leave my “marketing hat” at home. Continue reading

Mobile stats to fry your brain

A few short weeks ago, TRG held a Food with Friends event addressing the current state of Email Marketing. I was happy to not only sit in on that conversation, but also talk specifically about building email campaigns with the mobile audience in mind. These mobile-optimized messages can dramatically impact both the open rate of emails and the level of engagement folks have with those communications. Continue reading