Though The Ritterbusch Group has its offices in Southeastern Wisconsin, two of its employees—myself and Marc Whitney—and our president Chad Ritterbusch, are diehard Chicago Cubs fans. And, with the calendar turning over to October and the Cubs positioned as true post-season contenders, Cubs Fever is running high in the TRG offices.
When The Ritterbusch Group’s Aileen Smith moved into her home in Wauwatosa in 1993, the family she bought the house from mentioned the front porch was a drop-off and pick-up spot for the St. Ben’s Community Meal program. The family asked if she would consider continuing to lend the porch to the cause. Wanting to be a good new neighbor, she said yes. Continue reading
The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading
A favorite regular feature on The Tonight Show with Jay Leno back in the early 1990s was the funny headlines that people would send in from newspapers across the country.
Here are a few of the memorable ones:
“Most doctors agree that breathing regularly is good for you”
“Senior luncheon will no longer include lunch”
“MSI owner denies lying, admits not telling the truth”
“Turkey, manure pass through Senate” Continue reading