For 2017, consider partnering with a marketing firm: Part 1

Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.

Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results.

This initial discussion of a two part series will focus on the reasons and areas of the business to consider utilizing a marketing partner.

Reasons to consider partnering:

  • Don’t have or can’t afford the cost of a full time marketing person
  • Don’t have the specific skill sets/ expertise for various projects
  • Need an outside / objective opinion

Common areas for partnering include:

  • Strategy Analysis
  • Branding
  • Website Development
  • Social Media
  • Blogging/Copywriting
  • Newsletters
  • Email campaigns
  • Direct mail campaigns

We recommend that you take a look at your organization and determine where you may need outside marketing expertise. Then check out our next blog topic that shares how your firm may benefit from such a partnership.


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