Many business owners grapple with the issue of whether to develop and execute a marketing strategy/plan with existing staff, hire a new employee or to partner with a marketing firm.
Although each option has pros and cons, increasingly companies are turning to partnering their marketing efforts with companies who have the expertise to deliver both top-line and bottom-line results.
This initial discussion of a two part series will focus on the reasons and areas of the business to consider utilizing a marketing partner.
Reasons to consider partnering:
- Don’t have or can’t afford the cost of a full time marketing person
- Don’t have the specific skill sets/ expertise for various projects
- Need an outside / objective opinion
Common areas for partnering include:
- Strategy Analysis
- Website Development
- Social Media
- Email campaigns
- Direct mail campaigns
We recommend that you take a look at your organization and determine where you may need outside marketing expertise. Then check out our next blog topic that shares how your firm may benefit from such a partnership.