The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading
A favorite regular feature on The Tonight Show with Jay Leno back in the early 1990s was the funny headlines that people would send in from newspapers across the country.
Here are a few of the memorable ones:
“Most doctors agree that breathing regularly is good for you”
“Senior luncheon will no longer include lunch”
“MSI owner denies lying, admits not telling the truth”
“Turkey, manure pass through Senate” Continue reading
The students who take my Media Writing course at Marquette University begin each semester by taking an A.P. Stylebook quiz. This open-book exercise is oftentimes their first introduction to A.P. Style, and usually leads to a discussion of, “Does A.P. Style still matter?” Of course, my response is, “Darn right!” (or words to that affect) Continue reading
I snapped the photo above at a gas station near the Wisconsin Dells a couple of days ago. The Dells are on the way to Minneapolis from Milwaukee, about two hours into that five-hour car ride. It was when I noticed I had put on two different shoes…which I was about to wear to a new business pitch with two colleagues. Continue reading
I recently stumbled across an article on Ragan addressing a proposed French amendment that would “ban” work email after hours. It’s an interesting concept, but is it practical?
Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.
How many emails do you send in a day?
Probably dozens and maybe even hundreds, right? Email is no longer limited to your computer at work. Today many of these emails come from people on the move using their mobile devices. I know that the first thing I did this morning, before I even got out of bed, was to check email on my phone.
Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading
USO Wisconsin, Inc. is dedicated to enhancing the quality of life of US Armed Forces personnel and their families who reside or pass through Wisconsin. By expanding their programs and building new centers, USO Wisconsin had more than 56,000 program participants in 2015 through programs at Christmas, deployments and unit events. Continue reading
Jump on the “Bloggity-Blog Bandwagon” and enjoy the ride
In late January, The Ritterbusch Group hosted a wonderful group of professionals in our office for lunch and conversation in the latest installment of Food with Friends, “Seven Ways to Jump Start PR and Marketing in the New Year.”