Writing with style

The students who take my Media Writing course at Marquette University begin each semester by taking an A.P. Stylebook quiz. This open-book exercise is oftentimes their first introduction to A.P. Style, and usually leads to a discussion of, “Does A.P. Style still matter?” Of course, my response is, “Darn right!” (or words to that affect) Continue reading


It’s gotta be the shoes

Aileen shoes

I snapped the photo above at a gas station near the Wisconsin Dells a couple of days ago. The Dells are on the way to Minneapolis from Milwaukee, about two hours into that five-hour car ride. It was when I noticed I had put on two different shoes…which I was about to wear to a new business pitch with two colleagues. Continue reading


Law banning after-hours work email? Say it ain’t so!

I recently stumbled across an article on Ragan addressing a proposed French amendment that would “ban” work email after hours.  It’s an interesting concept, but is it practical?

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May the 4th Be With You!

starwars

Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.

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Are your emails rude?

email-rude

How many emails do you send in a day?

Probably dozens and maybe even hundreds, right? Email is no longer limited to your computer at work. Today many of these emails come from people on the move using their mobile devices. I know that the first thing I did this morning, before I even got out of bed, was to check email on my phone.

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5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


USO Wisconsin and The Ritterbusch Group

usowisconsin

USO Wisconsin, Inc. is dedicated to enhancing the quality of life of US Armed Forces personnel and their families who reside or pass through Wisconsin. By expanding their programs and building new centers, USO Wisconsin had more than 56,000 program participants in 2015 through programs at Christmas, deployments and unit events. Continue reading


If you hate blogging, read this post

Jump on the “Bloggity-Blog Bandwagon” and enjoy the ride

In late January, The Ritterbusch Group hosted a wonderful group of professionals in our office for lunch and conversation in the latest installment of Food with Friends, “Seven Ways to Jump Start PR and Marketing in the New Year.”

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Just How Mindful Are You at Work?

Meditation

So, how do you begin the work day?

Perhaps you dive in to check emails first thing. Or you might scroll through your Twitter feed.

A few months ago I attended a seminar, “Cultivating Mindful Focus in the Workplace,” and among the facts we learned? The primary distractions for workers on the job these days are email and social media. Continue reading


An Image is Worth a Thousand Impressions

OK, that headline may not have the poetic ring of “A picture is worth a thousand words,” but maybe it’s time to update for the 21st century.

Anecdotally, think about how you interact on social media. Are you more likely to click on a post that includes a photo, graphic or other image? When you are on LinkedIn, Facebook, Twitter or any other media platform, do you immediately become more engaged when there is – literally – more to see?

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