Channeling Steven Spielberg: Mike Shefky writes article for Vantage Point

Adding video to your website is easier and cheaper than you think.

Have you ever thought about adding video to your organization’s website? Seemingly every site you visit these days is using video for standard online content. It’s quickly becoming the new normal. Continue reading


Is it finally “Next Year?”

Though The Ritterbusch Group has its offices in Southeastern Wisconsin, two of its employees—myself and Marc Whitney—and our president Chad Ritterbusch, are diehard Chicago Cubs fans. And, with the calendar turning over to October and the Cubs positioned as true post-season contenders, Cubs Fever is running high in the TRG offices.

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Serving Milwaukee’s Hungry

When The Ritterbusch Group’s Aileen Smith moved into her home in Wauwatosa in 1993, the family she bought the house from mentioned the front porch was a drop-off and pick-up spot for the St. Ben’s Community Meal program. The family asked if she would consider continuing to lend the porch to the cause. Wanting to be a good new neighbor, she said yes. Continue reading


Everybody wins with strategic creativity

The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading


Headlines that make you go…Hmmm

A favorite regular feature on The Tonight Show with Jay Leno back in the early 1990s was the funny headlines that people would send in from newspapers across the country.

Here are a few of the memorable ones:

Most doctors agree that breathing regularly is good for you”

“Senior luncheon will no longer include lunch”

“MSI owner denies lying, admits not telling the truth”

“Turkey, manure pass through Senate” Continue reading


Writing with style

The students who take my Media Writing course at Marquette University begin each semester by taking an A.P. Stylebook quiz. This open-book exercise is oftentimes their first introduction to A.P. Style, and usually leads to a discussion of, “Does A.P. Style still matter?” Of course, my response is, “Darn right!” (or words to that affect) Continue reading


It’s gotta be the shoes

I snapped the photo above at a gas station near the Wisconsin Dells a couple of days ago. The Dells are on the way to Minneapolis from Milwaukee, about two hours into that five-hour car ride. It was when I noticed I had put on two different shoes…which I was about to wear to a new business pitch with two colleagues. Continue reading


Law banning after-hours work email? Say it ain’t so!

I recently stumbled across an article on Ragan addressing a proposed French amendment that would “ban” work email after hours.  It’s an interesting concept, but is it practical?

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May the 4th Be With You!

Today is Star Wars day and to celebrate this occasion a few of the Star Wars guys got together to discuss marketing at the TRG office. All kidding aside, there is much to learn from the Star Wars franchise when it comes to marketing.

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Are your emails rude?

How many emails do you send in a day?

Probably dozens and maybe even hundreds, right? Email is no longer limited to your computer at work. Today many of these emails come from people on the move using their mobile devices. I know that the first thing I did this morning, before I even got out of bed, was to check email on my phone.

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