Tag Archives: direct mail

Everybody wins with strategic creativity

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The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading


Oh Direct Mail, Don’t Ever Leave Us!

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So often in this digital age, the quick and easy answer is to go electronic with your marketing – it’s an ideal and cost-effective way to communicate, especially with your existing customers. But sometimes when you are looking to build and strengthen a customer base, a strategic direct mail campaign is still a prudent use of your marketing dollars.
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