The ingredients for a successful marketing campaign include strategy based on strong messaging, a specific call to action targeted at a well-defined audience. But don’t forget creativity. There is still a valuable role to be played by strong creative that catches the reader’s attention and helps tell your story. Continue reading
So often in this digital age, the quick and easy answer is to go electronic with your marketing – it’s an ideal and cost-effective way to communicate, especially with your existing customers. But sometimes when you are looking to build and strengthen a customer base, a strategic direct mail campaign is still a prudent use of your marketing dollars.