Tag Archives: research

What hunting has taught me about marketing

I am a hunter. I hunt white-tailed deer each fall and winter during both archery and gun season. All this time out in the woods has made me realize that hunting shares some common elements with marketing. Some of these similarities include: Continue reading

Why Research?

If you watch “Mad Men,” you’ve seen the show’s lead, Don Draper, make eloquent speeches about how creativity trumps sterile facts when it comes to pitching a product or concocting a message. It’s something you sense in your gut; you know when you’ve hit the right note because it just feels right.

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