Jacob Werre was featured in the “Social Media Strategies” section of BizTimes Milwaukee in early April. He talks about how nostalgia can be a powerful and effective tool in social media marketing. This fun article answers why nostalgia works, gives some tips and reveals a fun fact about Jacob.
Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading
The short answer is “yes … but.” I know – there’s always a “but”.
Using social media as a means to drive your website’s search results through Google, Yahoo and other common search engines is still in its relative infancy. And by that, I mean that it’s not yet one of the core ranking factors – like say writing great content or link-building with credible sources. However, this could be changing. Continue reading