Tag Archives: social media

TRG’s Jacob Werre shares dance moves and social media tips in BizTimes

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Jacob Werre was featured in the “Social Media Strategies” section of BizTimes Milwaukee in early April. He talks about how nostalgia can be a powerful and effective tool in social media marketing. This fun article answers why nostalgia works, gives some tips and reveals a fun fact about Jacob.

You don’t have to say bye, bye, bye to the past

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5 tips to maximize your new website

Everyone loves the sizzle of a new website. But what happens after the post-launch euphoria fades away? Well, if you want that new website to truly be effective, the answer is “more work.” Continue reading


An Image is Worth a Thousand Impressions

OK, that headline may not have the poetic ring of “A picture is worth a thousand words,” but maybe it’s time to update for the 21st century.

Anecdotally, think about how you interact on social media. Are you more likely to click on a post that includes a photo, graphic or other image? When you are on LinkedIn, Facebook, Twitter or any other media platform, do you immediately become more engaged when there is – literally – more to see?

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Will actively using social media drive your company’s SEO?

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The short answer is “yes … but.” I know – there’s always a “but”.

Using social media as a means to drive your website’s search results through Google, Yahoo and other common search engines is still in its relative infancy. And by that, I mean that it’s not yet one of the core ranking factors – like say writing great content or link-building with credible sources. However, this could be changing. Continue reading